Fristads 100 years – The carpenter trousers as a design icon and workwear as a force for change in the textile industry.
Welcome to an exhibition about how Fristad became synonymous with workwear and how workwear took on a central role in the circular transformation of the industry.
Today, carpenter trousers are essential attire for both professional craftsmen and DIY enthusiasts. But 100 years ago, the concept of protective clothing didn’t exist in Sweden, which Fristads' founder John Magnuson saw as an opportunity and an exciting challenge.
As the Borås-based company Fristads celebrates its 100th anniversary, we invite you on a journey through the history of workwear. Fristads has been at the forefront of innovation and environmental efforts—from protecting welders at Götaverken from burning sparks to becoming the first in the world to measure emissions associated with clothing, developing circular service offerings, and providing clothing for professional users in everything from the service and food sectors to the energy and automotive industries.
Legends of Workwear delves into the evolution of workwear and is a tribute to 100 years of durability, functionality, comfort, and innovation.
The exhibition is produced by Fristads in collaboration with the Textile Museum of Sweden.
